Debra B. McCraw
Freelance Writer and Editor
 

What I Do

Writing
As a seasoned journalist and corporate communicator, I help my clients write compelling content for print and online publications. I collaborate with them to learn about their audience, intent, and topic. My experience ranges from storytelling to copywriting to reporting on events. I am always open to feedback and happy to revise to meet my clients’ needs.
Past Clients
  •  Goodwill Industries International
  • Jones Lang LaSalle
  • LinkedIn
Sample
Editing
I honed my skills working with lawyers and researchers who reviewed every edit with a fine-toothed comb. I learned that subject-matter experts can offer a new perspective, which has led to my style of making suggestions rather than forcing changes. I have edited press releases, email campaigns, financial reports, white papers, training materials, book manuscripts and more.
Past Clients
  • Federal Bar Association
  • National Association of Manufacturers
  • Queen Bee School District
Sample
Online Content
I am an experienced content developer and strategist. I have launched and maintained a number of web and social media portals, including blogs, websites, and Facebook pages. I collaborate with my clients to create an editorial calendar and get their message to the right people at the right time. I am adept at navigating content management systems and selecting and manipulating templates.
Past Clients
  • Goodwill Industries International
  • RiverStar
  • Wee Heart Music
Sample
Wee Heart Music Blog and 
Other Services
I am happy to help with anything related to writing, editing, and corporate communications. In the past, this has included developing or revising in-house style, coaching writers, conducting training sessions, organizing existing content into toolkits, and managing publications from start to finish.
Past Clients
  • Goodwill Industries International
  • Hands-On Network
Sample
For additional samples, please visit my Contently profile or contact me.
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